One of the great strengths of the Valencian Region’s agri-food system is the quality of our products and our ability to maintain a constant and diverse supply throughout the year in increasingly demanding and competitive markets. In thiscontext, promotion is vital, not only at an economic level, but also for its role as an instrument for rural development and the preservation and enhancement of our heritage and traditions. Not less important is the need to protect the environment in order to move towards more sustainable formulas of production, with actions that will allow the transition towards a sustainable model in all its aspects, economic, social and environmental.

Within this frame of reference, our agri-food quality marks play a fundamental role, especially the protected designations of origin and protected geographical indications, as well as our organic production.In the Valencian region there are currently 24 quality marks recognised at European level (PDO’s and PGI’s):

11 protected designations of origin
5 protected geographical indications
4 specific indications for spirits
4 protected designations of origin for single-estate wines (Vinos de Pago).

To these It must be added organic agriculture, covering various products: wines, fruit and vegetables, spirits and nougat.

Protected Designations of Origin (PDO)

It’s a quality mark regulated by the (EU) 1151/2012 regulation on quality schemes for agricultural products and foodstuffs and by the (EU) 1308/2013 regulation, that establishes the common organisation of the markets in agricultural products, including wine.It covers those products whose quality or characteristics are due to the geographical environment with its natural and human factors and whose production, processing and preparation takes place in that defined geographical area.A product recognised as a PDO has proved that it has specific and differentiating characteristics that are only possible thanks to the natural environment and the skills of the producers in the production area with which it is associated. These products have a link with the defined geographical area at all stages of production, processing, and preparation of the product.

Protected Geographical Indications (PGI)

This Quality Mark is also regulated by (EU) 1151/2012 regulation. It covers products which possess a specific quality or reputation or other characteristic which can be attributed to a geographical origin and whose production, processing or preparation takes place in the defined geographical area. The specific characteristic or reputation is therefore associated with a specific area in which at least one stage of the production process takes place.

Organic Agriculture (OA)

According to the Regulation (EU) 2018/848 of European Parliament and of the Council of 30 May 2018 on organic production and labelling of organic products, organic production is a general system of food management and production that combines best environmental practices, a high level of biodiversity, the preservation of natural resources, the application of high animal welfare standards and production in accordance with the preferences of certain consumers for products obtained from natural substances and processes. These Quality Marks are the highest recognition at European level, recognition that guarantees the origin and uniqueness of a unique agri-food product linked to a territory, in the case of protected designations of origin and protected geographical indications. Regarding organic production, EuropeanUnion regulations protect a way of producing foodstuffs that respects the natural cycles of the agricultural and agri-food system, thus minimising the impact of the activity on the environment.

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