Fruit Attraction is a professional trade fair dedicated to the fruit and vegetable sector which is held at IFEMA MADRID in October.

In the last edition, 1,700 companies from 52 countries participated in one of the largest business-to-business (b2b) events in the world. The more than 55,000 m2 of exhibition space hosted the participation of more than 80,000 professionals from 130 countries.

The Valencia Region regularly participates in Fruit Attraction supporting Valencian producers in the fruit and vegetable sector, as well as the regulatory councils of differentiated quality products such as the kaki de la Ribera del Xúquer, Cítricos Valencianos and Alcachofa de Benicarló.

The Comunitat Valenciana stand always has the presence of the Molt de Gust brand, which, promotes products of differentiated quality, and supports the organic products grown in our region.

All these organisations have an ideal space in which to showcase their products, promote them and make professional contacts that can be translated into future sales and business opportunities.