Positioned as the brand that guarantees the origin, the quality and the traceability of Valencian agri-food products, Molt de Gust promotes the consumption of the 23 figures of differentiated agri-food quality recognized by the European Union: 11 Protected Designations of Origin (PDO), 4 Protected Geographical Indications (PGI), 4 Pago Wines and 4 specific indications of spirits, in addition to Organic Production certified by the CAECV (Organic Agriculture Committee of the Valencian Community) and the referents of proximity.
The distinctive heart allows identifying agri-food products linked to a territory, promoting sustainable food based on local and seasonal products and helping to consolidate the business network associated with the figures of food quality and organic production. The Molt de Gust brand is firmly committed to giving visibility to local producers and products, clearly betting on sustainable and healthy food, according to the strategy ‘From farm to fork’ and the Sustainable Development Goals 2030.
Trademark and meaning
The Molt de Gust logo brings together the significant elements of products linked to the land, such as the blue of the sea, the yellow of the sun, the green of the rice fields and the orange and red of citrus fruits and wines.
In order to improve the positioning, visibility and identification of products produced, processed and / or processed in the territory of the Valencian Community, Molt de Gust builds a line of communication anchored in the axes origin and quality, organic farming (km 0, proximity and sustainable production), territory (climate, traditions, traditions, roots, history), diversity and human factor.